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ARC Initiative
Motorcyclists Confederation of Canada

Adventure Routes Canada (ARC), or Route Aventure Canada (RAC) in French, is an exciting new initiative by the Motorcyclists Confederation of CNew Motorcycle Adventure Route Initiative Launches to Showcase Canada’s Beauty and Connect Riders Coast-to-Coast.

Toronto, ON. January 10, 2025 – The thrill of adventure riding, both on-road and off-road,  is about to get even better for motorcyclists across Canada with the launch of the Adventure Routes Canada (ARC) Initiative, an ambitious new project aimed at creating, enhancing, and connecting adventure motorcycling routes nationwide. This initiative is the brainchild of the Motorcyclists Confederation of Canada (MCC).

Designed to celebrate Canada’s breathtaking landscapes and unite the adventure riding community, ARC will highlight existing iconic routes while developing new ones that link provinces and territories. The initiative promises to provide unparalleled riding experiences for motorcyclists while fostering community engagement, boosting local tourism, and creating economic opportunities for communities nationwide.

“Canada offers some of the most diverse and awe-inspiring terrains in the world, making it a dream destination for adventure motorcyclists,” said Dave Millier, President of the MCC and one of the founding members of the Adventure committee that is driving this project.  “ARC is about more than just the ride—it’s about building connections, supporting local businesses, and showcasing our country’s natural beauty and culture.”

Key Goals of the ARC Initiative

  • Enhance Riding Experiences: Develop and connect a network of adventure routes that take riders through Canada’s most stunning landscapes.  Unique to the ARC will be entirely paved routes, along with more challenging Adventure routes made up of on-road and off-road riding, including gravel, forest roads, logging roads, and unassumed road allowance, all publicly available routes.
  • Community Engagement: Unite riders, tour operators, and local businesses to create a thriving adventure motorcycling community.
  • Support Local Economies: Boost tourism and generate economic opportunities in rural and urban communities along the routes.
  • Foster Accessibility: Ensure routes cater to riders of varying skill levels, from beginners to seasoned adventurers.

We expect to launch our first four regions for the 2025 riding season, including British Columbia, Quebec, Ontario and the Maritimes. More routes and more areas will be added over time.

Whether you’re a seasoned rider seeking your next challenge or a motorcycle enthusiast passionate about exploring Canada, ARC invites you to be part of this transformative journey.

To stay updated on the progress of this exciting initiative, please go to www.motorcycling.ca and sign up using the ARC link to receive updates.

About the MCC:

The MCC began in 2004 as an alliance of regional associations, clubs, manufacturers, and distributors to serve motorcyclists and the greater motorcycling community in Canada. Its goal is to foster the growth and development of motorcycling, lobby for changes to restrictive legislation, and promote motorcycle safety across Canada.

For further information, contact:

Motorcyclists Confederation of Canada:

Dave Millier

President

416-277-8959 Mobile

dm******@mo**********.ca

Wayne Daub

General Manager

888-853-4622

ge************@mo**********.cad.

Thank you for being so supportive as we launch this incredible initiative. Stay updated on our progress by visiting here.

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